"I'd say Essentuki mineral water. You know, this brand remains unknown to the world in general. However, becoming a respected high profile company is not easy. Just imagine a big event where neither Perrier nor Vittel will be served but Essentuki. Sounds unusual, doesn't it? So I believe in order to promote this brand the company needs effective logistics, efficient management. Cutting costs is essential, too. And of course put some stress on how good drinking this water is for one's health as well as environmental issues ... and who knows if this strategy could be implemented. Why not? This brand can become very famous and sales can be very high"
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